While USC is going to use their faculty to extend the university’s resources and educational value, the school also wants to hear what the students feel could be improved. The USC College of Letters, Arts & Sciences created the college dean prize for the enrichment of student academic life, and it asks students to “think seriously about learning, be creative and daring, and inspire us.” Past winners have suggested new minors or career skills development. Even though I am a member of the Annenberg School of Journalism whose logo can be seen to the left as a public relations major and not the
The initial problem I encountered with the
Part of USC's strategic plan refers to “providing unique opportunities for career preparation,” and Annenberg has many clubs that can help reach this goal. Although my experience with one of Annenberg’s club TriSight Communications at the right, a student run public relations firm, was not what I was expecting. I felt I could have contributed more to my group and taken more from the experience, but the group did not need a lot of my assistance. It would be beneficial to TriSight Communications and the students if Annenberg could institute a rule or guideline that ensured each person was allowed to contribute as much as they wanted to. I had hoped to have a very active role and get a lot of hands on experience; instead I did a lot of observing.
I wanted to gain more insight into how other colleges’ journalism schools are set up and what their public relations majors are like. I searched through the Association of American Universities and found that a lot of colleges do not even have journalism schools. The colleges I found that did have journalism school did not have public relations as a major.
After researching and exploring ideas for this post, I realized the Annenberg School of Journalism has an excellent public relations program. They have set up a great curriculum and strongly encourage their students to get involved outside of the classroom. I feel they are meeting the requirements of USC’s mission statement.